Type system
The fonts I've selected are intended to work together to create a clear path for readers and further the atmosphere of our values
Quick notes
Big Type = Big Impact: Don’t be afraid to let a headline take up space.
Clean Columns: Keep body text in manageable blocks with plenty of line spacing.
Tiller is a bold, vintage inspired type. I wanted to ground the brand in that golden age of magicians and spiritualists. It's exciting and confident. Typically used for headings, often in all caps.
Tiller Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 ±!@#$%^&*()
H1 - 56px - Tiller Bold
LOOK AS GOOD AS YOU ACTUALLY ARE
H2 - 46px - Tiller Bold
LOOK AS GOOD AS YOU ACTUALLY ARE
H3 - 30px - Tiller Bold
LOOK AS GOOD AS YOU ACTUALLY ARE
H4 - 20px - Tiller Bold
LOOK AS GOOD AS YOU ACTUALLY ARE
My secondary heading text is Montecatini Pro. This provides joyful contrast to Tiller with a more whimsical, art nouveau feel.
Montecatini Pro
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 ±!@#$%^&*()
H5 - 24px - Montecatini Pro
No tricks, just a clear plan
H6 - 20px - Montecatini Pro
No tricks, just a clear plan
I chose light serif font for my primary content text. The serif creates a classic, vintage feel.
Minion
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 ±!@#$%^&*()
You pour your heart into your work, and your brand should reflect that. Let's cut through the noise and stand out.
Body L - Minion - 22px
You pour your heart into your work, and your brand should reflect that. Let's cut through the noise and stand out.
Body S - Minion - 16px
I wanted to include a chunky gothic font for fine details to really drive home the vintage spiritualist feel. This is used very sparingly as a surprise highlight.
Fyne Fish
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 ±!@#$%^&*()
Highlight - 16px - Fyne Fish
Drive change in your organization
Font alternatives
Sometimes custom fonts are not available for use (Google Docs or Slides, for instance.) In these case here are Google Font alternatives: