Primary colors
These are the core colors that create the brand's energy. The goal is to use a few striking colors to create high contrast and clarity.
Blood, the most prominent color, was chosen for its feelings of power, excitement, and mystique.
blood
#F14408
CMYK: 0, 72, 97, 5
RGB: 241, 68, 8
HEX: #F14408
midnight
#270A33
CMYK: 24, 80, 0, 80
RGB: 39, 10, 51
HEX: #270A33
morning
#FFB441
CMYK: 0, 29, 75, 0
RGB: 255, 180, 65
HEX: #FFB441
mist
#FFBDBD
CMYK: 0, 26, 26, 0
RGB: 255, 189, 189
HEX: #FFBDBD
dusk
#C9ABD6
CMYK: 6, 20, 0, 16
RGB: 201, 171, 214
HEX: #C9ABD6
dawn
#FFE8CA
CMYK: 0, 9, 21, 0
RGB: 255, 232, 202
HEX: #FFE8CA
Neutral colors
These are foundational colors to provide additional contrast whenever needed.
cauldron
#1E1E1E
CMYK: 0, 0, 0, 88
RGB: 30 30 30
HEX: #1E1E1E
stone
#999999
CMYK: 0, 0, 0, 40
RGB: 153, 153, 153
HEX: #999999
bone
#EAEAEA
CMYK: 0, 0, 0, 8
RGB: 234, 234, 234
HEX: #EAEAEA