Imagery themes
Atmospheric Mystique
Make use of bold shadows and rich textures like aged paper. These atmospheric shots create a sense of establishment.
Authentic Perspectives
Show people, places, and things in their most natural posing possible. Things should feel real and candid, not overly staged.
Tangible Results
Use high quality mocks of physical items to prove the work is real. Seeing the brand on tactile objects builds shows it works in the real world.
Tactile Texture
Make heavy use of textures like film grain, velvet, paper, grit, and grain to make the identity feels like a tangible experience rather than a flat digital file.